Exclusive Mortgage Leads

If you are a loan officer or mortgage broker on the market for exclusive mortgage leads, how do you know if that lead is really exclusive or not?

The true definition of an exclusive mortgage lead is defined as one that is sold in real time and sold to you only.

This sounds really good, but there is a small problem with that. Who is to say that this potential customer hasnt taken it upon themselves to contact other loan officers.

Unfortunately, this is the chance you take when you buy leads exclusively.

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